Make your product and pricing right with conjoint analysis

Learn what features your customers value the most

Decide on pricing for new products

Tap into state-of-the-art discrete choice experimentation

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What's inside

Sample experimental design

Design conjoint quickly

You do not need a PhD in statistics to use our simple, yet flexible tool to design your experiment.

Learn more about conjoint design

Sample survey

Engaging experience for respondents

Our tool makes it easy for respondents to answer the survey on mobile, tablet or computer.

Take an example survey

Sample report

Fully automated analytics

Learn what features customers want, how much they can pay, explore segmentation.

Explore report contents

Sample PowerPoint presentation

Export to Excel and PowerPoint

Export your findings into a PowerPoint presentation or an Excel profitability model with one click.

Sample .pptx Sample .xlsx

What users say


Get quality responses for your conjoint study

Add panel respondents

Add panel respondents into your experiment

Get insights in within a couple of days with respondents from trusted online panels, delivered straight into your experiment. Precisely target the right demographics from millions of panel participants.

Call For Participant

Advertise on Call For Participants

Call For Participants is an online service for recruiting study participants. Advertise your experiments to thousands of potential participants around the world.

Meet the founders

Ujwal Kayande Co-Founder

Professor of Marketing and Director of the Centre for Business Analytics,
Melbourne Business School

Nik Samoylov Co-Founder

Former Consultant at Bain & Company,
University Medal in Marketing from the Australian National University

Our solution

Since its inception in the 1970s, conjoint analysis has proven a reliable market research technique. It is commonplace in marketing, advertising and product management, helping test acceptance of new product features, pricing, messaging. These days, it is also frequently used in healthcare, environmental, government and non-profit settings. helps managers understand what drives customer behaviour through surveys that simulate the act of purchasing (or any other type of choice-making). It offers a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, market share simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments, offers robust, proven analytics that managers rely on in important product decisions.

Our mission is to make conjoint analysis and discrete choice experimentation readily available to marketing and product managers in the form of an easy-to-use online tool. We offer an agile alternative to other software and consulting solutions, helping you get to reliable quality customer insights faster.