Posted on 2 March 2017
Conjoint.ly offers two types of conjoint analysis: generic conjoint and brand-specific.
Generic conjoint (also known as generic or unlabelled design) allows you to understand which features and price levels drive customers’ choice. It is used for studying either:
Brand-specific conjoint (also known as alternative-specific or labelled design) helps you understand what drive customers’ choice differentially for different brands. It is suitable for studies that include a variety of brands, where potential product characteristics vary across brands. Example applications: FMCG, telecommunications, and home appliances.
The features available for the two types of conjoint currently differ:
|Partworth utilities||Yes||Yes, differentiated by brand|
|Brand performance||Yes (if brand is included as an attribute)||Yes (separate report)|
|Ranked list of product concepts||Yes||Yes|
|Market share simulation||Yes||Yes|
|Marginal willingness to pay||Yes||No|
|Segmentation and profiling of segments||Yes||Yes|
|Excel export of raw data||Yes, including individual parthworths||Yes|
|Profitability analysis in Excel||Yes||No|