Alternatives to conjoint

What is MaxDiff?

Posted on 18 April 2017

MaxDiff (Maximum Difference Scaling) and BWS (Best–Worst Scaling) are related statistical techniques that help prioritise product features. Unlike conjoint, MaxDiff does not look at products as combinations of levels grouped by attribute. In MaxDiff, researchers are free to examine features in a more haphazard manner, which comes at the cost of limited analytical capabilities and limited depth of insight.

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What is two attribute trade-off analysis?

Posted on 18 April 2017

Two-attribute trade-off analysis was an early conjoint-like research technique where respondents were shown a series of trade-off tables. Each table would contain all the possible combinations of levels for two attributes. Respondents would then need to rank each column in the table according to their preference.

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What is self-explicated conjoint analysis and why you should not use it

Posted on 18 April 2017

First of all, “self-explicated conjoint analysis” is not conjoint analysis. It is an inferior technique that attempts to present similar outputs as conjoint, but does that badly and should not be used. Conjoint.ly does not offer self-explicated conjoint and we recommend you steer clear from suppliers advocating this technique.

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