Technical info

What is conjoint analysis?

Posted on 19 April 2017

Conjoint analysis is one of the most widely used and powerful quantitative methods in market research. It helps uncover how people make choices and what they really value in products and services.

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What is MaxDiff?

Posted on 18 April 2017

MaxDiff (Maximum Difference Scaling) and BWS (Best–Worst Scaling) are related statistical techniques that help prioritise product features. Unlike conjoint, MaxDiff does not look at products as combinations of levels grouped by attribute. In MaxDiff, researchers are free to examine features in a more haphazard manner, which comes at the cost of limited analytical capabilities and limited depth of insight.

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What is two attribute trade-off analysis?

Posted on 18 April 2017

Two-attribute trade-off analysis was an early conjoint-like research technique where respondents were shown a series of trade-off tables. Each table would contain all the possible combinations of levels for two attributes. Respondents would then need to rank each column in the table according to their preference.

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What is self-explicated conjoint analysis and why you should not use it

Posted on 18 April 2017

First of all, “self-explicated conjoint analysis” is not conjoint analysis. It is an inferior technique that attempts to present similar outputs as conjoint, but does that badly and should not be used. does not offer self-explicated conjoint and we recommend you steer clear from suppliers advocating this technique.

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Classification of conjoint analysis

Posted on 14 April 2017

We are often asked what types of conjoint analysis exist and which ones we offer on This is an opinionated classification of conjoint analysis that helps you understand what some experts are talking about.

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Frequently asked questions

Posted on 18 March 2017, updated on 20 April 2017

Here is a summary of questions our users often ask us. If there is anything else you’d like to know, please do not hesitate to contact us.

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How to integrate with another survey tool

Posted on 9 February 2017

If you’d like to use in conjunction with another survey tool, we’d like to make it easy for you. There are currently two ways to do it:

  • through redirects, and
  • with iframes.
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CBC Excel simulator with

Posted on 17 November 2016

For each conjoint study on, one of the outputs we provide is an Excel profitability model (also known as CBC simulator). By letting you simulate the market environment, it lets you estimate the profitability of your new product development (NPD). These calculations are based on a simple model:

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Technical points on DCE with

Posted on 2 November 2016, updated on 27 March 2017

This note is prepared for those familiar with the specifics of discrete choice experimentation to answer key questions in detail.

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