FMCG/CPG Product Validator
Validate before launch Custom projectPre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback
Technology Product Validator
Validate before launch Custom projectPre-launch validation for a technology product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback
Validate before launch Custom projectTest your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback
Massive Demand Test
Decide on product ideas Price Custom projectMeasure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)
Conjoint.ly provides automated tools and expert support for product and pricing research. We offer a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, share of preference simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments and prediction markets, Conjoint.ly offers robust, proven analytics that managers rely on in important product decisions.
Our mission is to make the traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation, prediction markets) readily available to insights, marketing, and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.
Our clients include both insights departments at Fortune 500 companies and product-focused start-ups across dozens of industries. What unites our users is a healthy thirst to know how their customers will react to their business decisions. Download more information about us.
Former Consultant at Bain & Company, University Medal in Marketing from the Australian National University
First Class Honours in Marketing
from Monash University
PhD in Marketing from the University of New South Wales Business School
Bachelor of Business and Commerce, Marketing, from Western Sydney University
Director of Strategic Partnerships