Make your product and pricing right with conjoint analysis

Learn what features your customers value the most

Decide on pricing for new products

Tap into state-of-the-art discrete choice experimentation

What's inside

Sample experimental design

Design conjoint quickly

You do not need a PhD in statistics to use our simple, yet flexible tool to design your experiment.

Sample survey

Engaging experience for respondents

Our tool makes it easy for respondents to answer the survey on mobile, tablet or computer.

Sample report

Fully automated analytics

Learn what features customers want, how much they can pay, explore segmentation.

Sample PowerPoint presentation

Export to Excel

Export your findings into an Excel file or a profitability model with one click.


What users say

Get quality panel respondents

Add panel respondents

Get insights in a couple of days with respondents from trusted online panels, delivered straight into your experiment. Precisely target the right demographics from millions of panel participants. Only pay for complete quality-ensured responses.

Our solution

Since its inception in the 1970s, conjoint analysis has proven a reliable market research technique. It is commonplace in marketing, advertising and product management, helping test acceptance of new product features, pricing, messaging. These days, it is also frequently used in healthcare, environmental, government and non-profit settings. helps managers understand what drives customer behaviour through surveys that simulate the act of purchasing (or any other type of choice-making). It offers a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, share of preference simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments, offers robust, proven analytics that managers rely on in important product decisions.

Our mission is to make conjoint analysis and discrete choice experimentation readily available to marketing and product managers in the form of an easy-to-use online tool. We offer an agile alternative to other software and consulting solutions, helping you get to reliable quality customer insights faster.