Product Variant Selector
FMCG/CPG Product Validator
Technology Product Validator
Claim Combination Test
In-Category Product and Pricing Test
Conjoint.ly provides automated tools and expert support for product and pricing research. We offer a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, share of preference simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments and prediction markets, Conjoint.ly offers robust, proven analytics that managers rely on in important product decisions.
Our mission is to make the traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation, prediction markets) readily available to insights, marketing, and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.
Our clients include both insights departments at Fortune 500 companies and product-focused start-ups across dozens of industries. What unites our users is a healthy thirst to know how their customers will react to their business decisions.
Former Consultant at Bain & Company, University Medal in Marketing from the Australian National University
First Class Honours in Marketing
from Monash University
PhD in Marketing from the University of New South Wales Business School
Extensive experience in Australia and LATAM, degree from Torrens University Australia