Posted on 27 May 2018
Conjoint.ly is excited to be exhibiting at this year’s IIeX in Atlanta on June 11−13. The event is filled with great sessions, including two of our own.
We will go through common product and pricing research problems and will learn how to choose the most appropriate research method, how to set up the tests and what to expect from outputs. We will touch on pricing (conjoint, Gabor-Granger, Van Westendorp), claims testing (monadic, MaxDiff), packaging tests (including implicit measurement), concept and product testing (with prediction markets), logo and name selection.
Conjoint.ly is young, but has accumulated precious experience over its first year and a bit of commercial operations. It is time to share it with our clients and reflect on the journey of research automation. Our founder, Nik Samoylov, talks about the gap that still needs to be bridged in automated research on cost, speed, and quality. And importantly lays a path forward.