Posted on 30 October 2018
Conjoint.ly allows you to apply segmentation to any kind of report. The report can be split by different types of variables:
Under “Segmentation” tab, click on “Add segment”:
After naming your segment, click on “Add condition”:
Next, you can select the type of information to segment the report by. In this example, we use an “additional question” about the type of cars, and “Select the values that match” with “Big” as shown below:
You can add another segment simply by repeating the above steps. Once you are done, click on “Save and apply these segments” in green and the system will apply your segmentation. Please allow for a couple of minutes for the segmentation tab to appear.
Results for each segment will appear in a separate tab.
Note a couple of things in the example above:
The “Compare segments” tab provides an overview of segmentation (for conjoint and additional questions):