Can I use conjoint in B2B surveys where sample size will be usually as low as a hundred customers?


Yes, but you should keep the number of attributes and levels low. Refer to the automatic sample size calculation when you set up the experiment for guidance on how many respondents you need depending on the settings you specify.


This question from our users was answered on 20 September 2019. If there is anything else you'd like to know, please do not hesitate to contact us.