How do you interpret individual Gabor-Granger results from Excel?


As highlighted in the screenshot below:

  • “no” means that the respondent indicated that they would not be willing to purchase the product at all
  • “yes” means that the respondent indicated that they would be willing to purchase the product but not at any of the presented prices
  • The number value indicates the highest price that the respondent would be willing to pay for the product


This question from our users was answered on 26 September 2019. If there is anything else you'd like to know, please do not hesitate to contact us.