Offsetting carbon emissions through automated market research usage


Posted on 30 September 2019


Offsetting carbon emissions in market research

Carbon is one of the building blocks of life. Everything alive on Earth is made up of carbon—your dog, the plants in your yard, and your own existence is made up by carbon. Carbon is a chemical element just like hydrogen, oxygen, and lead. But unlike many other elements, carbon is in abundance and can be easily combined with other elements. Given it’s flexibility and ability to be combined with other substances, carbon-based molecules are the fundamental building blocks of life, which helps to create humans, animals, soil, plants, and trees. However, while carbon is known for bringing and sustaining life, it can also be very damaging to the world. Some greenhouse gases, like carbon dioxide and methane, are released into the atmosphere by both natural and inorganic processes, and at extreme levels, this traps in a great amount of heat—which has lead to the crisis known as “global warming.”

In order to sustain life, carbon moves around the planet. It starts in the atmosphere, moves to the ground, transfers to the ocean, then is pushed back into the air. This process is called the “carbon cycle.” But it’s important to note that carbon is stored throughout the planet in various locations. Carbon is exchanged amongst living things—from the ground to the air we breathe. But just like with most things in life, there are limits with carbon. Our atmosphere can only process and digest enough carbon—and a lot of carbon is becoming trapped. While we continue to cut trees and burn fossil fuels at an alarming rate, too much carbon is found in our atmosphere. This carbon is a gas that retains a great deal of heat, which leads to higher world temperatures and a limited ability to cool things down. If we continue to release carbon at such a high rate, the world as we know it could burn up. Luckily, efforts are underway to limit the amount of carbon we use and send into the air.

Scientists all over the world are finding innovative ways to fight global warming. Bioenergy, alternative fuels, special farming practices, and forest stations are all storing carbon to help reverse the cycle that leads to global warming. We all must continue to work together to find new, effective ways to limit the amount of carbon in our atmosphere. This will help to sustain life on the planet, as well as to prepare our planet for future generations.

What Conjoint.ly is doing to help

With the carbon crisis being more evident than ever, companies all over the world are taking a stand to do their part to help. From more eco-friendly products to processes that release less carbon, many companies are helping out in any way they can. However, we still have a long way to go. One very effective solution that is gaining attention is called “carbon offsetting”. A carbon offset is a way to reduce emissions of carbon dioxide and other greenhouse gases. This helps to compensate for the large amount of emissions that are created elsewhere. Although our carbon footprint will always have an effect on warming the atmosphere, carbon offset projects can help to limit the harm.

Conjoint.ly strongly believes in doing good for the planet. Here at Conjoint.ly, from early October 2019, we purchase carbon offsets each and every time a customer makes a purchase of an automated service. Every single time one of our amazing customers spends a dollar, we’ll purchase carbon offsets to work towards a greener future for our planet. Why are we doing this? What does Conjoint.ly even do? Keep reading to find out.

What is Conjoint.ly?

Conjoint.ly provides automated tools and expert support for product and pricing research. Our complete online solution can help with everything from data analysis to the presentation of reports. And in the current world ran by data and analytics, having the latest and most sophisticated tools will help you stay one step ahead of the competition. Conjoint.ly is happy to provide our customers with robust analytics that are vital to any product decision. Product managers need certain metrics to succeed and grow—Conjoint.ly has the tools you need to thrive.

Being a vital component to any business strategy, market research is also very labor-intensive. But while it’s key factors are still used by research professionals everywhere, we’re here to make these processes readily available to insights, marketing, and product managers. And instead of receiving this information in hard-to-digest ways, we provide this data in the form of easy-to-use online tools that are also supplemented with our on-demand expert advice. Unlike other software and consulting services, our simple yet powerful platform allows you to gain insights faster in order to make key decisions with ease. Our clients range from insights departments at Fortune 500 companies to small product-focused start-ups across various industries.

Our carbon offset plan

Now you may be wondering—why are we deciding to offset carbon with every purchase? We love the idea of a greener planet. We think that society is too focused on using energy and releasing carbon, and that many of us are oblivious to what greenhouse gases are doing to our planet. In an effort to limit carbon dioxide emissions, we’re doing what we can to promote these practices and work towards a greener Earth. Take a look at the three reasons why we’re taking this step:

1. We’re following the lead of our customers

One reason that we decided to do this was because we noticed the amazing efforts by our own customers. In the wide variety of industries that we work with, we continue to notice more eco-friendly production efforts. As these production efforts continue to get more eco-friendly, we decided to follow the trend and do our part towards a healthier planet.

2. We support green technology

While there are many companies out there that support eco-friendly practices, many people won’t believe you unless you put those worlds into action. As an effort to really prove that we have a passion for greener technology, we created the plan to purchase carbon offsets. As buildings and industrial practices are only increasing, carbon offsets are key to a healthy and sustainable future.

3. Starting a trend

Another reason we’re doing what we’re doing is because we want to pioneer carbon offsetting in market research. As a company, we fully understand the carbon footprint that our industry creates. That being said, we want to make it known that carbon offsetting is a fantastic way to limit the harm that we do to our precious planet. We hope that other market research companies follow the trend by creating carbon offsetting programs for themselves. Once customers make a purchase from us, while send them confirmation of the carbon offset, including information on how much carbon was reduced.

Working toward a greener planet

While carbon offsetting only results in limiting a small fraction of carbon dioxide emissions, every little bit can really add up over time. And if more and more companies decide to follow the trend, we can make drastic strides towards a healthier planet for us and the generations that follow. Call Conjoint.ly today to learn more information about our carbon offsetting plan!