News and articles on product and pricing research

Example conjoint report on ice-cream

Posted on 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. Read More

A simple conjoint analysis example in Excel

Posted on 1 October 2019

Learn how conjoint analysis works with a simple Excel example. Read More

Offset carbon emissions on, included with every purchase

Posted on 1 October 2019

More context about's new carbon-offsetting initiative. Read More

Offsetting carbon emissions through automated market research usage

Posted on 30 September 2019 starts offsetting carbon emissions from research activities. Find out why. Read More

Availability adjustment for conjoint preference shares

Posted on 25 August 2019

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market? Read More

Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what does best: pricing and product research. Read More

IIeX North America Presentation: Selecting Effective Product Claims in CPG/FMCG

Posted on 7 May 2019

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. Read More

Selecting Effective Product Claims in CPG/FMCG

Posted on 1 May 2019

Learn about types of claims and the ways to test them in this introduction to claims research. Read More are proud supporters of Women in Research

Posted on 28 April 2019 are product supporters of Women In Research (WIRe) who are champions of diversity in the marketing research industry and help arm women with tools to develop professionally, build connections and stay inspired. As a co-sponsor of the next WIRe event in Sydney we encourage you and your colleagues to attend the next event to be held on Tuesday 21 May. Read More

Discover the products of

Posted on 17 April 2019

See the different products of in action by watching this demonstration video. Read More

A Touch of Australia at IIeX North America

Posted on 27 February 2019 are sponsoring IIeX North America, hosted this February in Austin, a must-attend event for innovative insights professionals. We encourage you to drop by our stand to pickup a toy koala and enter our draw to win a Useless Box. Read More

IIeX Europe Presentation: How to Achieve 30% Cost Reduction on Custom Market Research

Posted on 26 February 2019

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. Read More

Win at IIeX 2019 Europe with

Posted on 29 January 2019

Are you attending IIeX 2019 Europe? The team at are bring a touch of Australia to IIeX2019, drop by our stall to grab a toy Koala and enter our raffle to win 1 of 5 Useless Boxes. Read More

How to do segmentation

Posted on 30 October 2018 allows you to apply segmentation to any kind of report. The report can be split by different types of variables:

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Dual negative-positive scale

Posted on 30 October 2018

Respondents in different countries use survey scales differently. Academics have identified several country-specific peculiarities. Key among them is the degree of “acquiescence bias”, i.e., the extent to which respondents are biased to agree with the presented statement. For example, for a very comparable product, audience, and real market performance of a product, in China a Likert scale result may be 4.5 (on a scale of 1 to 5), while in Argentina it will be 3.5.

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Methodology behind Claims Test

Posted on 24 September 2018

This week we are releasing our new Claims Test tool, which can help you test different product claims and messages. It may be a new tool, but the methodology behind it is based on a proven choice-based technique and was refined through multiple projects for FMCG brands. In this post, we detail how the method works and why we prefer it over MaxDiff or an array of rating scale questions. Specifically we look into:

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Meet at CRC and TMRE

Posted on 28 August 2018 is excited to be exhibiting at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events are filled with great sessions and help corporate research professionals learn about the newest methods available. Read More webinar about automated research services

Posted on 26 August 2018

In this webinar, Ray Poynter interviews’s founder Nik Samoylov about automated tools for product and pricing research. is both a research firm and an automation provider, which means that the tools are tested in full-service projects, particularly in the FMCG and technology industries. In the webinar you will learn how you can access:

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Introducing video response option

Posted on 20 August 2018 is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording.

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Gabor-Granger or Van Westendorp?

Posted on 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you?

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Meet at IIeX 2018 North America

Posted on 27 May 2018 is excited to be exhibiting at this year's IIeX in Atlanta on June 11−13. The event is filled with great sessions, including two of our own. Read More

Meet at CeBIT Australia 2018

Posted on 21 March 2018

Calling all product managers who need to know what their customers want: Meet at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. Read More

Meet at Insight Show 2018

Posted on 9 January 2018

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. Read More

Meet at ESOMAR Congress 2017

Posted on 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. Read More

Finding optimal employee benefit package through trade-offs

Posted on 24 July 2017

UMDF (the name and findings are disguised) is a major accounting and consulting firm operating across 70+ countries. In Australia, every year the firm hires roughly a hundred university graduates for entry-level accountancy positions across its three offices in Melbourne, Canberra, and Sydney. The firm is keen on employing and developing newly minted graduates who can quickly start adding value to the company and who provide leverage to the more experienced and therefore costlier employees.

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Pricing a new course for Malaysian university through conjoint analysis

Posted on 20 April 2017

Kitzpatrick University is operating in the competitive educational market in Malaysia, where dozens of providers offer an abundance of courses and programs at various levels. Kitzpatrick, building upon its strong position in the field of chemical engineering and connections with key players in the petroleum industry, is considering opening a new Bachelor of Science in Chemical Engineering program, which will feature industry placements.

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Announcing collaboration with Call For Participants

Posted on 17 February 2017 announces collaboration with Call For Participants, an online service for recruiting study participants. Read More

Beta version is coming out next week

Posted on 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily.

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