News, updates, articles on conjoint analysis

Case Study: Understanding willingness to pay for benefits of specialty ingredients

Posted on 19 June 2019

This disguised case study discusses the leading specialty health foods ingredient manufacturer Ingredients Co. and their methodology used to understand willingness to pay for benefits of specialty ingredients. Read More

Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what does best: pricing and product research. Read More

Selecting Effective Product Claims in CPG/FMCG

Posted on 1 May 2019

Learn about types of claims and the ways to test them in this introduction to claims research. Read More

Discover the products of

Posted on 17 April 2019

See the different products of in action by watching this demonstration video. Read More

How to do segmentation

Posted on 30 October 2018 allows you to apply segmentation to any kind of report. The report can be split by different types of variables:

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