News, updates, articles on conjoint analysis

Meet at ESOMAR Congress 2017

Posted on 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists.

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Finding optimal employee benefit package through trade-offs

Posted on 24 July 2017

UMDF (the name and findings are disguised) is a major accounting and consulting firm operating across 70+ countries. In Australia, every year the firm hires roughly a hundred university graduates for entry-level accountancy positions across its three offices in Melbourne, Canberra, and Sydney. The firm is keen on employing and developing newly minted graduates who can quickly start adding value to the company and who provide leverage to the more experienced and therefore costlier employees.

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Pricing a new course for Malaysian university through conjoint analysis

Posted on 20 April 2017

Kitzpatrick University is operating in the competitive educational market in Malaysia, where dozens of providers offer an abundance of courses and programs at various levels. Kitzpatrick, building upon its strong position in the field of chemical engineering and connections with key players in the petroleum industry, is considering opening a new Bachelor of Science in Chemical Engineering program, which will feature industry placements.

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Announcing collaboration with Call For Participants

Posted on 17 February 2017 announces collaboration with Call For Participants, an online service for recruiting study participants. CFP helps academic and industry researchers to easily advertise experiments, surveys, interviews, and other studies to thousands of potential participants around the world for free.

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Beta version is coming out next week

Posted on 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily.

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Why use conjoint analysis

Posted on 29 August 2016, updated on 30 December 2016

Do you know what your customers value the most (and least) about your product? With conjoint analysis, you can. Uncovering customers’ preferences provides valuable information to guide decisions about new products, marketing strategy, advertising and promotion to increase sales.

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