News, updates, articles on conjoint analysis

Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what does best: pricing and product research. Read More

Selecting Effective Product Claims in CPG/FMCG

Posted on 1 May 2019

Learn about types of claims and the ways to test them in this introduction to claims research. Read More

Discover the products of

Posted on 17 April 2019

See the different products of in action by watching this demonstration video. Read More

How to do segmentation

Posted on 30 October 2018 allows you to apply segmentation to any kind of report. The report can be split by different types of variables:

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Dual negative-positive scale

Posted on 30 October 2018

Respondents in different countries use survey scales differently. Academics have identified several country-specific peculiarities. Key among them is the degree of “acquiescence bias”, i.e., the extent to which respondents are biased to agree with the presented statement. For example, for a very comparable product, audience, and real market performance of a product, in China a Likert scale result may be 4.5 (on a scale of 1 to 5), while in Argentina it will be 3.5.

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