Latest Product & Pricing Research News

Pricing Goals

Posted on 10 December 2019

Companies must have clear objectives that reflect the motivation behind their pricing decisions before implementing pricing strategies to ensure these align effectively with their broader organisational needs. There are many directions a company's pricing goals may take, dependent on numerous factors, such as organisational structure, size, purpose, and brand image. Read More


Pricing psychology

Posted on 28 November 2019

Pricing psychology tactics influence our every day purchasing decisons by emphasising product quality, beneift, and value. We've listed 12 of the most commonly used strategies to demonstrate their power over consumer choices. Read More


Example conjoint report on ice-cream

Posted on 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. Read More


Offset carbon emissions on Conjoint.ly, included with every purchase

Posted on 1 October 2019

More context about Conjoint.ly's new carbon-offsetting initiative. Read More


Offsetting carbon emissions through automated market research usage

Posted on 30 September 2019

Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. Read More


Availability adjustment for conjoint preference shares

Posted on 25 August 2019

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. Read More


Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. Read More


IIeX North America Presentation: Selecting Effective Product Claims in CPG/FMCG

Posted on 7 May 2019

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. Read More


How to test claims for consumer products

Posted on 1 May 2019, updated on 19 November 2019

Learn about types of claims and the ways to test them in this introduction to claims research. Read More


Conjoint.ly are proud supporters of Women in Research

Posted on 28 April 2019

Conjoint.ly are product supporters of Women In Research (WIRe) who are champions of diversity in the marketing research industry and help arm women with tools to develop professionally, build connections and stay inspired. As a co-sponsor of the next WIRe event in Sydney we encourage you and your colleagues to attend the next event to be held on Tuesday 21 May. Read More


Discover the products of Conjoint.ly

Posted on 17 April 2019

See the different products of Conjoint.ly in action by watching this demonstration video. Read More


A Touch of Australia at IIeX North America

Posted on 27 February 2019

Conjoint.ly are sponsoring IIeX North America, hosted this February in Austin, a must-attend event for innovative insights professionals. We encourage you to drop by our stand to pickup a toy koala and enter our draw to win a Useless Box. Read More


IIeX Europe Presentation: How to Achieve 30% Cost Reduction on Custom Market Research

Posted on 26 February 2019

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. Read More


Win at IIeX 2019 Europe with Conjoint.ly

Posted on 29 January 2019

Are you attending IIeX 2019 Europe? The team at Conjoint.ly are bring a touch of Australia to IIeX2019, drop by our stall to grab a toy Koala and enter our raffle to win 1 of 5 Useless Boxes. Read More


How to do segmentation

Posted on 30 October 2018

Conjoint.ly allows you to apply segmentation to any kind of report. The report can be split by different types of variables:

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Dual negative-positive scale

Posted on 30 October 2018

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. Read More


Methodology behind Claims Test

Posted on 24 September 2018, updated on 20 November 2019

This week we are releasing our new Claims Test tool, which can help you test different product claims and messages. It may be a new tool, but the methodology behind it is based on a proven choice-based technique and was refined through multiple projects for FMCG brands. In this post, we detail how the method works and why we prefer it over MaxDiff or an array of rating scale questions. Specifically we look into:

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Meet Conjoint.ly at CRC and TMRE

Posted on 28 August 2018

Conjoint.ly is excited to be exhibiting at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events are filled with great sessions and help corporate research professionals learn about the newest methods available. Read More


Conjoint.ly webinar about automated research services

Posted on 26 August 2018

In this webinar, Ray Poynter interviews Conjoint.ly’s founder Nik Samoylov about automated tools for product and pricing research. Conjoint.ly is both a research firm and an automation provider, which means that the tools are tested in full-service projects, particularly in the FMCG and technology industries. In the webinar you will learn how you can access:

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Introducing video response option

Posted on 20 August 2018

Conjoint.ly is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording.

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Gabor-Granger or Van Westendorp?

Posted on 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you?

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Meet Conjoint.ly at IIeX 2018 North America

Posted on 27 May 2018

Conjoint.ly is excited to be exhibiting at this year's IIeX in Atlanta on June 11−13. The event is filled with great sessions, including two of our own. Read More


Meet Conjoint.ly at CeBIT Australia 2018

Posted on 21 March 2018

Calling all product managers who need to know what their customers want: Meet Conjoint.ly at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. Read More


Meet Conjoint.ly at Insight Show 2018

Posted on 9 January 2018

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. Read More


Meet Conjoint.ly at ESOMAR Congress 2017

Posted on 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. Read More


Case Study: Choosing The best employee benefits package through conjoint analysis

Posted on 24 July 2017

UMDF (the name and findings are disguised) is a major accounting and consulting firm operating across 70+ countries. In Australia, every year the firm hires roughly a hundred university graduates for entry-level accountancy positions across its three offices in Melbourne, Canberra, and Sydney. The firm is keen on employing and developing newly minted graduates who can quickly start adding value to the company and who provide leverage to the more experienced and therefore costlier employees.

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Pricing a new course for Malaysian university through conjoint analysis

Posted on 20 April 2017

Kitzpatrick University is operating in the competitive educational market in Malaysia, where dozens of providers offer an abundance of courses and programs at various levels. Kitzpatrick, building upon its strong position in the field of chemical engineering and connections with key players in the petroleum industry, is considering opening a new Bachelor of Science in Chemical Engineering program, which will feature industry placements.

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Announcing collaboration with Call For Participants

Posted on 17 February 2017

Conjoint.ly announces collaboration with Call For Participants, an online service for recruiting study participants. Read More


Beta version is coming out next week

Posted on 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily.

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