News, updates, articles on conjoint analysis

Dual negative-positive scale

Posted on 30 October 2018

Respondents in different countries use survey scales differently. Academics have identified several country-specific peculiarities. Key among them is the degree of “acquiescence bias”, i.e., the extent to which respondents are biased to agree with the presented statement. For example, for a very comparable product, audience, and real market performance of a product, in China a Likert scale result may be 4.5 (on a scale of 1 to 5), while in Argentina it will be 3.5.

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Methodology behind Claims Test

Posted on 24 September 2018

This week we are releasing our new Claims Test tool, which can help you test different product claims and messages. It may be a new tool, but the methodology behind it is based on a proven choice-based technique and was refined through multiple projects for FMCG brands. In this post, we detail how the method works and why we prefer it over MaxDiff or an array of rating scale questions. Specifically we look into:

Read More webinar about automated research services

Posted on 26 August 2018

In this webinar, Ray Poynter interviews’s founder Nik Samoylov about automated tools for product and pricing research. is both a research firm and an automation provider, which means that the tools are tested in full-service projects, particularly in the FMCG and technology industries. In the webinar you will learn how you can access:

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Introducing video response option

Posted on 20 August 2018 is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording.

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Gabor-Granger or Van Westendorp?

Posted on 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you?

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