Conjoint Analysis

Conjoint analysis is a popular method of product and pricing research that helps uncover preferences for product features, sensitivity to price, forecast market shares, and predict adoption of new products. Its many applications include:

  • Feature selection for new or revamped products.
  • Marginal willingness to pay for specific features relative to other features.
  • Price elasticity of demand to understand how sensitive customers are to price changes.
  • Pricing your products, taking into account competition, cannibalisation, and customer preferences.
  • Testing branding, packaging and advertising claims. offers a fully automated, state-of-the-art solution that is trusted by leading companies, market research agencies, and academics. Read more about conjoint analysis.

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What's inside

Sample experimental design

Design conjoint quickly

You do not need a PhD in statistics to use our simple, yet flexible tool to design your experiment.

Sample survey

Engaging experience for respondents

Our tool makes it easy for respondents to answer the survey on mobile, tablet or computer.

Sample report

Fully automated analytics

Learn what features customers want, how much they can pay, explore segmentation.

Preference share simulator

Preference share simulator

Run what-if scenarios for new product launches, feature changes, and price elasticity.