Posted on 7 May 2019
Did you attend Nik Samoylov’s workshop on Selecting Effective Product Claims in CPG/FMCG and IIeX North America? View and download the workshop presentation below.
In this worshop Nik discussed the topic of, “What shall we say on the pack”? This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.
Nik laid the groundwork for claims research: from types of claims, to ways to test them. He went through several interactive hands-on exercises that showed how different methods can answer various claims questions.
By the end of the workshop, participants were provided with a clear refreshed view on claims testing for their next CPG launch or revamp.
To explore the themes of Nik’s workshop further you can click here to schedule a consultation and speak with one of our experienced consultants who can assist you with setting up a claims test.
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