Posted on 27 February 2019
We encourage you to join the founder of Conjoint.ly, Nik Samoylov, on Tuesday April 23 from 2:30pm for a one hour workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX2019 North America.
“What shall we say on the pack?” This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.
In this workshop we lay the groundwork for claims research: from types of claims, to ways to test them. We will go through several interactive hands-on exercises that show how different methods can answer various claims questions.
By the end of the workshop, you will have a clear refreshed view on claims testing for your next CPG launch or revamp.
Please note that session times are subject to change, please check the schedule on the IIeX2019 website for up-to-date infromation.
The team at Conjoint.ly are bringing a touch of Australia to IIeX2019, drop by our kiosk to grab a toy koala and you can also enter our raffle to win a Useless Box. If you are not sure what a Useless Box is, you will thoroughly enjoy watching the video below.
Conjoint.ly are sponsoring and presenting at IIeX North America, hosted this February in Austin, a must-attend event for innovative insights professionals. As a sponsor and presenter we have secured you a 50% discount to the conference which you can redeem by entering the promo code “SPEAKER50”.
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