As indicated above, the system practically does not limit the number of attributes. However, respondents will find it difficult to process information on more than 6 attributes because of the high cognitive load. If you do have a need to test a dozen or more attributes we suggest one of two options:
- First, run a screening survey to see what attributes respondents rank high (you can do a multiple choice or a Likert scale question type for that). Second, run a conjoint study with the top-ranking attributes.
- Alternatively, you can employ partial profile conjoint analysis, which can handle a large number of attributes because not all attributes are shown to participants at the same time. Please contact us to arrange this type of study.