Conjoint.ly offers two types of conjoint analysis: generic conjoint and brand-specific.
Generic conjoint (also known as generic or unlabelled design) allows you to understand which features and price levels drive customers’ choice. It is used for studying either:
Brand-specific conjoint (also known as alternative-specific or labelled design) helps you understand what drive customers’ choice differentially for different brands. It is suitable for studies that include a variety of brands, where potential product characteristics vary across brands. Example applications: FMCG, telecommunications, and home appliances. Unlike in generic conjoint, when you set up the study, under “Basic settings”, you need to specify “Applicability of levels across brands”.
The features available for the two types of conjoint currently differ:
|Partworth utilities||Yes||Yes, differentiated by brand|
|Brand performance||Yes (if brand is included as an attribute)||Yes (separate report)|
|Ranked list of product concepts||Yes||Yes|
|Preference share simulation||Yes||Yes|
|Marginal willingness to pay||Yes||No|
|Segmentation and profiling of segments||Yes||Yes|
|Excel export of raw data||Yes, including individual parthworths||Yes, including individual raw coefficients|